Website Design Questionnaire Step 1 of 7 14% Client Name(Required) Link to Box for asset storage(Required) Required date for formal proposal(Required) MM slash DD slash YYYY Is this a current or new client?(Required) Current Client New Client Company informationDescribe your company in 2 sentences: Give me your elevator pitch.(Required)What services and/or products do you offer?(Required)How long have you been in business(Required)How many employees are there?(Required)What is your target market (Geographically)(Required)Who is your target customer?(Required)Who is your biggest competitors?(Required)What customer advantage do you offer?(Required)Unique Value propositions, price, your team, experience, etc.How complete is your brand/standard?(Required) Logo Multiple Logos - Lockups Key Color and secondary color palette Corporate Fonts Tagline Mission Statement Existing physical collateral Library of graphic elements Brand Positioning Brand personality Brand Experience Full brand guideline Complete Brand Standards New Website Goals Regardless of whether you have an existing website, there are some items that we want to discussWhat is the primary purpose of your site(Required)(hints: Share information, education, leads, direct sales, etc.)Why would a customer/client come to your site?(Required)What actions would you like users to take when visiting your site? Call you Fill out a contact form Fill out a quote form SIgn up for your mailing list Search for information Download information/products Purchase a product(s) Complete a third party action, that happens off-site Other What actions would you like users to take when visiting your site? (Other) Are you selling products online (Ecommerce)(Required) Yes No Are visitors going to have an option/requirement of logging in?(Required) Yes No If there is a login, can you describe the need/reason behind it?Are there additional features or capabilities that you would like your new site to have?(Required)Is there an existing website(Required) Yes No Existing website Let's talk about what you currently have.Website link(Required) URL registered at:(Required) Where is the domain name purchased?Hosted by:(Required) Maintained by:(Required) Where is the email hosted?(Required) Is it at the same hosting as your website? This is mostly needed in case we need to change your host due to security/ new requirements.Favorite aspect of your current site(Required)Biggest problems with your existing site(Required) Grade the quality of your existing content 1 2 3 4 5 6 7 8 9 10 Current Assets & Personnel Involved Let's quickly determine what can be provided by the clientDo you have your content written? Yes No It is written, but needs a lot of work What is available for imagery? I have a complete photo repository, as well as graphical elements necessary I have some photos, and some graphics, but will need some help with it. I do not have any imagery Other Who are the decision makers on this project? And what is the turnaround time for making decisions?(Required)Please list personnel by name and title. As far as turnaround time goes, please explain the process you believe the project will go through for approvals, at each step.Who are the other staff that will be involved?Help questions: Is there IT people, webmasters, or other people who aren't necessary involved with decision making (as far as design or content goes) but will have an impact on the launch / post production (maintenance) procedures?Maintenance has many aspects. Who will be doing maintenance? How proficient is the maintenance team's web skills? 1 2 3 4 5 6 7 8 9 10 Depending on the answer of this, we change how much we have to build tools to have other people do the maintenance. We try to make most everything user friendly, so that anyone can simply edit within a specific field, but sometimes, it requires a lot more work to the back end, which could be removed from the build time/pricing if the maintenance is either covered by Davis or done by someone with strong HTML knowledge. Generating Buzz Specifically, how are you planning on bringing in traffic to the website.If someone were searching for your business, what would they search for?(Required)Just looking for a couple of Keyword ideas, for SEO, etc.Other than what search engines will produce, what methods are you using to spread the word about your site? I haven't really thought about it Search Engine Marketing Social Media - Organic Social Media - Paid Inbound marketing - Blog creation, email marketing, etc. Display Advertising, either product or brand based. Traditional messaging (Radio/TV/OOH, etc) Other Other than what search engines will produce, what methods are you using to spread the word about your site? Transitional information Finally, your new website often times has an effect on your other marketing materials.Does any of your new site need to be turned into print collateral?(Required) Yes No Are there elements (ie. social logos, etc.) that need to be created from the website design?(Required) Yes No Do you need a formal maintenance plan, once the site is built?(Required) Yes No Maybe Anything else we should know?(Required)
