Creative Brief

This form can be used to start a new creative brief, before you start a project. It is useful for organizing the strategies moving forward, and for determining what other Job Creation forms should be completed. It is not a required form to start a job, but may make your life a little easier.

Client Name(Required)

Project Name:(Required)

Is there a determined due date?(Required)

Yes

Not yet

When is this project due?

MM slash DD slash YYYY

Link to Box where assets will be stored in the future:(Required)

What is your product or service?(Required)

Who is your audience?(Required)

Give characteristics as well as statistics

What is your key fact?(Required)

What is the single most important thing to communicate

What are your objectives?(Required)

What is your positioning statement?(Required)

What's the most important single benefit or promise to your audience

Is this product or service new to this audience?(Required)

Yes

Other

Are there any objections or resistances?(Required)

If there aren't any that you know of, simply say none

What are your copy points?(Required)

What can we say to support or prove our positioning statement

Are there complimentary (or other) messages on this topic being communicated via social media or PR to specific audiences?(Required)

What's the call to action?(Required)

What do we want our audience to do after seeing our message

What will the tone or manner of our message be?(Required)

Are the media platforms predetermined?(Required)

Yes

Where are the media platforms?(Required)

Print / Graphic Design / Banner Ads

OOH / Large Print

POP / In-store displays

TV / Online Video

Radio / Online Radio

Social media / content creation

Complex Creative writing - Blog(s), newsletter, etc.

New Website / Modifications to existing website

Other

Please check all that apply

Where are the media platforms? (Other)

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